A whiteboard video or whiteboard animation video is a type of video marketing that makes use of an online whiteboard where a sketch artist draws or illustrates a description about how a process, product, or service works. Easy to understand – whiteboard videos use imaginative sketches that catch the attention of the audience better so that they do not feel bored or get distracted and look away. More cost-effective to produce – unlike live action and 3D animated videos that can be pricey to produce, whiteboard videos are much simpler and affordable. To create a whiteboard video, you only need a little well-lit studio, cam devices, a camera team, a whiteboard with markers or a conventional blackboard with chalk sticks, a sketch artist, a narrator, and a video manufacturer. Whiteboard videos are also perfect for audiences with brief attention spans or are too busy to look at full-length videos.