A whiteboard video or whiteboard animation video is a form of video marketing that makes use of an online whiteboard where a sketch artist draws or highlights an explanation about how a process, product, or service works. Easy to comprehend – whiteboard videos use innovative sketches that catch the attention of the audience much better so that they do not feel bored or get distracted and look away. More cost-effective to produce – unlike live action and 3D animated videos that can be costly to produce, whiteboard videos are much easier and cost-effective. To produce a whiteboard video, you only need a small well-lit studio, video camera equipment, a camera group, a whiteboard with markers or a standard chalkboard with chalk sticks, a sketch artist, a narrator, and a video producer. Whiteboard videos are also perfect for audiences with brief attention spans or are too busy to look at full-length videos.