A whiteboard video or whiteboard animation video is a form of video marketing that makes use of an online whiteboard where a sketch artist draws or shows an explanation about how a procedure, product, or service works. Easy to understand – whiteboard videos use innovative sketches that catch the attention of the audience better so that they do not feel bored or get sidetracked and look away. More affordable to produce – unlike live action and 3D animated videos that can be costly to produce, whiteboard videos are much simpler and cost-effective. To produce a whiteboard video, you only require a little well-lit studio, electronic camera equipment, a cam team, a whiteboard with markers or a conventional chalkboard with chalk sticks, a sketch artist, a storyteller, and a video manufacturer. Whiteboard videos are also ideal for audiences with short attention periods or are too busy to look at full-length videos.