A whiteboard video is a type of explainer video. It shows a whiteboard and markers to illustrate ideas or concepts. The video typically shows the hand of an artist drawing on a whiteboard. While you hear a voiceover explaining the ideas as the video shows them.

Companies use whiteboard video for the following reasons:

• Explaining a Product or Service
• Demonstrating a Process or Procedure
• Teaching a Concept

The whiteboard serves as a blank canvas. So the artist can create simple, yet effective visuals that reinforce their message.

A “color” whiteboard video simply means that the video is not just in black and white, but includes colors. This adds more visual interest and makes the video more engaging. The addition of colors highlights important information and makes parts of the video stand out.